AJ Jewellers was founded in 1972 by Jamnadasbhai Samta, a man of simplicity, integrity, and unshakable values. Renowned for his modesty, he embodied purity and discipline, principles that became cornerstones of our brand.

As the baton passed to the second generation, Ashokbhai Samta and Anilbhai Samta carried this legacy forward with dedication, nurturing the brand with care while adhering to its core values.

Today, the third generation proudly continues this legacy, upholding more than five decades of reliability, authenticity, and craftsmanship. From the modest roots, AJ Jewellers has grown into Keshod’s most trusted jeweller and a cherished name across the Junagadh district.”

At the heart of our philosophy lies an unwavering principle: “Never Compromise on Quality.”

This timeless ethic, passed down through generations, is what sets us apart earning us the lifelong trust and loyalty of our customers.

At AJ Jewellers, we don’t just craft jewellery, we carry forward a legacy of tradition, artistry, and trust.